When creating content, we tend to look outward at external stakeholders like social media audiences, potential clients etc. However, a very important yet usually overlooked strategy for creating a strong content base is…
Did you know that almost half the planet is on social media? That’s 3.5 billion people and chances are you are one of them. So, how do you make your voice heard in an ocean of 3.5 billion users creating mostly similar content and competing for the same audience? Well, before you start to fret […]
The maps above show the number of internet users in each country across the African continent, as well as the percentage of the population that has access to the internet – a metric referred to as internet penetration. At a glance, we can see that Nigeria, Egypt, Kenya and South Africa have the highest number […]
Internet Penetration is a metric that refers to the percentage of the population that has access to and uses the internet. In this post we focus on the internet penetration of countries in Africa, however, below is a brief overview of the internet penetration and growth across the globe.