Engaging Internal Stakeholders

Are you struggling to create content for your institution’s social media platforms like LinkedIn, Twitter, Facebook etc? Do you want to effectively communicate your brand’s identity and grow your reach and potential clients?

When creating content, we tend to look outward at external stakeholders like social media audiences, potential clients etc. However, a very important yet usually overlooked strategy for creating a strong content base is through engaging internal stakeholders like your employees, investors and/or partner companies.

This strategy is essential to understanding and re-enforcing what your brand stands for. Having everyone in the organization on the same page is the first step in cultivating a cohesive brand image for your potential clients.

Engaging internal stakeholders can be done in many ways – sticking notices up on a notice board, sending out periodic emails, engaging on chat/social media platforms and mailing out Christmas cards are but a few examples.

To decide which methods of engagement are best suited for your brand, you need to distill your vision, mission statement and core objectives down to a single ideal. Digging to the core ideal will help you settle on the messaging and design of the internal communication.

For example, a pharmacy with the core ideal of providing reliable customer care can use infographics and website links via email/chat platforms to update staff on the current recommended drugs and recent research findings in the field of pharmacy. Providing employees with that kind of information allows them to be well informed and better situated to answer customer queries and effectively provide reliable service.

Content that is created for internal communications can be conveniently modified for social media followers and targeted audiences.

Going back to the example of the pharmacy, infographics on new drugs and their benefits can be shared on the company’s social media pages or they can be made into posters and displayed in the pharmacy.

Aside from internal comms serving as a foundation for social media/website content, it can also rally your internal stakeholders to share your social media content because they feel like a part of the message.

Now that you are conversant with how to engage your internal stakeholders, the next vital step is to understand your brand’s core objectives and finding a way to communicate it.

If you are looking for an idea boost or some expert advice, you can reach out to us at oddhaus.com/contact and we will be happy to help you with your business and vision.