When creating content, we tend to look outward at external stakeholders like social media audiences, potential clients etc. However, a very important yet usually overlooked strategy for creating a strong content base is…

Did you know that almost half the planet is on social media? That’s 3.5 billion people and chances are you are one of them. So, how do you make your voice heard in an ocean of 3.5 billion users creating mostly similar content and competing for the same audience? Well, before you start to fret […]